BUY BLACK Catalog • Spring 2025 • No 1
BUY BLACK Catalog • Spring 2025 • No 1
FOR IMMEDIATE RELEASE March 4, 2025 Chicago, IL
CHICAGO, IL — ZITNALTA™ Studio, Chicago's premier AI-powered direct mail solution, announces the launch of its groundbreaking Buy Black D2C Catalog, set to debut on April 18, 2025. This innovative publication arrives at a critical moment, just weeks after the February 28 nationwide "economic blackout" protest that responded to major retailers like Target and Walmart dismantling their DEI programs and removing numerous Black-owned brands from their shelves.
The Buy Black D2C Catalog represents a timely solution and significant advancement in direct-to-consumer marketing, combining cutting-edge Variable Data Printing (VDP) technology with traditional direct mail to create highly personalized shopping experiences. Each 48-page catalog features premium Black-owned brands across various industries, with zero commission fees and 100% direct sales revenue to the featured businesses.
"In light of recent corporate decisions to scale back diversity initiatives, Black-owned brands need direct channels to reach consumers now more than ever," said Edmund Dantés Hamilton, Founder and CEO of ZITNALTA™ Studio. "Our mission is to empower these businesses by providing them with direct access to conscious consumers who actively seek to support diverse entrepreneurs regardless of shifting corporate priorities."
The catalog is produced entirely in-house at ZITNALTA™ Studio's Monadnock Building facility in Chicago using their Konica Minolta AccurioPrint C3070L digital press and professional binding equipment. As a registered USPS Mail Service Provider with their own Marketing Mail Permit, ZITNALTA™ ensures each catalog meets rigorous postal standards before distribution.
Key Features of the Buy Black D2C Catalog include:
The innovative approach also incorporates environmental sustainability through its variable data printing model, which produces catalogs only for confirmed recipients—eliminating the massive waste associated with traditional offset printing methods.
The Spring 2025 edition will feature Balm of Gilead Skincare Products LLC as the cover brand, alongside 19 other curated Black-owned businesses. The catalog will be distributed in transparent USPS-approved envelopes to targeted households nationwide, reaching consumers who have demonstrated interest in supporting diverse businesses.
Future editions planned for Summer 2025 will incorporate additional innovative features including Augmented Reality experiences and Personalized URLs (PURLs) to further enhance the shopping experience and provide even deeper analytics for participating brands.
Black-owned direct-to-consumer brands interested in being featured in the premiere edition can apply through March 31, 2025, at https://BuyBlackCatalog.com/.
ZITNALTA™ Studio is a Chicago-based, Black-owned AI-powered direct mail solution headquartered in the historic Monadnock Building. The company specializes in combining cutting-edge personalization technology with premium print production to create innovative marketing solutions. As a registered USPS Mail Service Provider, ZITNALTA™ maintains the highest standards of mail preparation and delivery compliance. The company is committed to empowering Black-owned businesses through its technology and design expertise.
Edmund Dantés Hamilton
Founder & CEO
Phone: +1 (312) 692-9508 (direct)
E-mail: dante@buyblackcatalog.com
ZITNALTA™ Studio
Monadnock Building
53 W Jackson Blvd Ste 256
Chicago, IL 60604
+1 (854) 228-2564
https://BuyBlackCatalog.com
#buyblackcatalog
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